Morgan at the Mall, a comedy television series, targets teenage girls as its market demographic and blends creative and commercial content in such a way as to make them indistinguishable one from the other. The show is structured to accommodate and encourage the full use of wireless technologies, allowing the audience to "go shopping along with Morgan". Viewers would be able to make on-line purchases of products seen on the show and interact with the characters by exchanging cell phone voice mails and participating in chat room and message boards relating to the episodes, story lines and the purchases they have made. Viewers will also be encouraged to offer Morgan their advice concerning relationships, wardrobe and social activities.
Whether
after school on weekdays or on the weekends, Morgan and her friends are at the mall. It is her territory where she socializes, navigates the mall making
the purchases so vital to her survival and interfaces with the outside world via her smart phone.
